METRO Country Portraits

METRO is an international company. In 34 countries around the world, we serve the needs of hotels, restaurants and caterers as well as independent traders. But what does each country operations actually stand for? Which are the characteristics regarding business, market, goods, services and people? As part of our country portraits, we will take you on a journey to the METRO countries and let customers and employees tell their stories.

Enjoy reading!

A typical street view in an indian city

Kirana – Small but omnipresent

“We want to support the Kirana stores so that they stay relevant."


Ivan Raynov showing the rose tomatoes in store

Pretty-in-pink tomatoes

“Nurtured with care in Bulgaria” – fresh from the field to the shelf.

METRO Bulgaria

Sebastian Weißenfels and Michael Widmer working together

Between tradition and a digital future

‘We are one METRO – no matter where our customers meet us.’

METRO Germany

More country portraits are coming soon...